Champions is family owned and operated, the business was setup by Wendy Richards and her
daughter Sarah back in 2011.
We were both keen horse enthusiasts. Both Wendy and Sarah had considerable experience within the
equine industry & both had a lifetime of experience with horses, so hence the decision was made
to start up a retail store in Rotorua.
Sarah took over running the business full time in 2014 when Wendy was diagnoised with terminal
Cancer, Wendy passed away in June of 2016.
Sarah rides competitively within the Dressage & Showing sectors and her aim remains the same as
when both Wendy
& herself setup the store - The aim is to provide Rotorua with a well resourced, well informed
Sarah is committed to continue increasing her expertise, so she can give her customers a unique retail
experience. At Champions we offer a wide range of quality products. This combined with our knowledge and
experience gained over the years, we feel that whatever your equestrian requirements are, we will be able to
match you with the correct products for your needs.